Server-side conversion tracking for Shopify

Recover the sales
your pixel never sees.

iOS privacy, tracking prevention and ad-blockers quietly delete roughly a third of your conversions before Google or Meta ever count them. YourTracking captures the ad click the instant a shopper lands, welds it to the order, and sends the purchase server-to-server — so your bidding sees near-100% of real sales, correctly attributed.

yourtracking.ai / dashboard
Conversions tracked · 30d1,284 98% captured
SourceSentAcceptedMatch
Google Ads1,2841,28199%
Meta CAPI1,2841,27696%
Click captured1,3101,28498%
Enhanced match1,2841,19093%
Illustrative data — your live figures appear after you connect.
01 — Server-side tracking

Tracking that survives
the modern web.

Browser pixels lose conversions every day — tracking prevention, ad-blockers, consent walls, cross-device journeys. YourTracking closes that gap: the ad click is captured first-party the moment a shopper lands on your store, tied to the order when it happens, and reported to Google Ads and Meta server-to-server.

  • Complete signal for Smart Bidding — Google and Meta optimise on your full conversion data instead of the fraction the browser survives, which is where paid growth is won.
  • Attribution you can trust — every sale is welded to the click that earned it, so your ROAS reflects what actually happened.
  • Verified end-to-end — each upload is checked back against the ad platform, so silent measurement failures are caught, not discovered a month later.
Conversion pipelineLive · 24/7
T+0s
Ad click lands on your store
Click identifiers captured first-party, on your own domain — before ITP or ad-blockers can strip them.
Checkout
Order placed
The click travels with the cart into the order — untouched by the browser.
Server-side
Conversion uploaded to Google & Meta
Sent server-to-server with the true order value. Identifiers hashed before they leave.
Confirmed
Accepted by the ad platform
Upload status verified per order — no silent losses.
02 — One-click install

Live in minutes.
Zero code.

YourTracking installs as a Shopify app. Click the install link, approve it once, connect Google and Meta — and you are tracking. No theme edits, no pixel surgery, no developer, no snippet to paste in the wrong place.

  • Approve once — a standard Shopify app install grants exactly the access needed to read orders and match conversions, nothing more.
  • Connect Google & Meta — link your ad accounts in a couple of clicks; the conversion actions are set up for you.
  • Nothing to maintain — no fragile theme code that breaks on the next template update; the capture runs and keeps running.
Setup~3 min
Step 1
Install the Shopify app
Open the install link and approve — a normal Shopify permission prompt.
Step 2
Connect Google Ads & Meta
Sign in to your ad accounts; conversion actions are created automatically.
Step 3
Done — tracking is live
Every new order flows server-side to your ad platforms from the next sale on.
Ongoing
Watch it in your dashboard
Capture rate, upload success and attribution, updated as orders come in.
03 — Google & Meta

Both platforms.
Both server-side.

One capture, sent to where it matters. YourTracking uploads each purchase to Google Ads and to Meta's Conversions API server-to-server, deduplicated against the browser pixel so a sale is counted once — never doubled, never dropped.

  • Google Ads — server-side conversion uploads (Data Manager) with the real order value, feeding Smart Bidding the signal it needs.
  • Meta CAPI — conversions sent server-side to the Conversions API and matched to the click, so iOS opt-outs stop erasing your results.
  • Deduplicated — server events are reconciled with the pixel by order, so your reported conversions stay clean on both platforms.
Upload success · by platform30d
GOOGLE99%
META CAPI96%
CLICK CAP98%
DEDUPED1:1
PIXEL ONLY64%
Illustrative data · server-side vs browser-only capture
04 — Your dashboard

See exactly what
got tracked.

No black box. Your dashboard shows how many conversions were tracked, what share of clicks were captured, how many uploads the ad platforms accepted, and how sales attribute back to your campaigns — all in one clear view.

  • Conversions tracked — every purchase sent to Google and Meta, with the value that went with it.
  • Capture & upload health — the share of clicks captured and the share of uploads accepted, so a problem is visible the same day.
  • Attribution — which campaigns drove the sales, reconciled against your real Shopify orders.
Dashboard · at a glance30d
Conversions tracked1,284
Click capture rate98%
Upload success99%
Attributed to ads81%
Illustrative data · conversions, capture, uploads, attribution
05 — Integrations

Plugged into the tools you already run.

YourTracking connects to Shopify for the order data and to Google Ads and Meta for the conversions — reading each sale as it happens and writing it back, server-side, where your bidding can use it.

G

Google Ads

Server-side conversion uploads via the Google Ads API (Data Manager), with the real order value — so Smart Bidding optimises on complete data.

M

Meta

Purchases sent to Meta's Conversions API server-side and deduplicated with the pixel, recovering the sales iOS opt-outs would otherwise hide.

S

Shopify

A one-click app install reads your orders as the source of truth that every conversion is matched and reconciled against.

06 — Why it holds up

Built for real stores, not a demo.

Server-side capture, hashed identifiers, purchases only, and per-client isolation — the tracking runs quietly in the background and recovers the conversions the browser keeps losing.

~100%
Of real sales seen by your bidding
1-click
Shopify install, no code
SHA-256
Identifiers hashed before they leave
24/7
Automated uploads & verification
07 — Data & compliance

Privacy-first, by design.

YourTracking processes your customers' data only to match and deliver conversions on your behalf. Identifiers are hashed (SHA-256) before they are ever sent to Google or Meta, only purchases are sent, and data is encrypted in transit and at rest with per-client isolation. The full details are public: